Seth Godin sees what most people don't and he keeps yelling about it until somebody gets it. Indeed, interactive, rich media directories stand a snow-balls chance of being a bit more useful to the consumer relative to a 2 inch by 3 inch ad on a page with about 8 other ads and a bunch of phone numbers so small that you need a magnifying glass.
Seth identifies correctly that it does come down to both a business model and a sales force. Hmm, pick a vertical market or pick all of the them but I agree with Seth that it's worth getting started on this problem, NOW.
I have launched a BLOG that is specifically for yellow page industry information and need participation by YP advertisers, management, salespeople, publishers, agencies and others with an interest in the business. Please visit the blog and contribute. Thank You! www.yellowpagesblog.info
Posted by: Jim Hobson | January 30, 2005 at 08:19 PM