Design matters. Hard to measure good design but somehow you know it when you see it. Perhaps it elevates your heart rate 7.5 bpm or makes you forget what you were thinking about. Nonetheless, it is there, and the companies that understand design know this way down in their gut. I was unpackaging my new iPod Nano the other day, and felt what I know the package design team intended with a slight rush of excitement and "gee whiz" the little Nano was revealed to its new user. The packaging itself is so cool that if you threw it away you'd have to be gutless. Every move of the new users anticipation was guaged and anticipated as the Nano reveled itself. Anyway, Moore's law is alive and well with this little device and there is not doubt that BIG change is afoot! It was a $80 upgrade to dump my 4GB Mini at eBay on one poor eBayer who had not had the chance to touch (experience) the Nano yet and realize what a relic he was buying from last year.